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0 · Who Owns Versace Fragrance License?
1 · Versace, Michael Kors extends and expand licensing partnership
2 · Capri Holdings’ Brands Extend and Expand Licensing
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Capri Holdings Limited (NYSE:CPRI), a global fashion luxury group, is pleased to announce that Versace has extended its license agreement with EuroItalia, the Italy-based global fragrance and cosmetics company, for . Michael Kors will ink 15-year agreement to make EuroItalia the exclusive worldwide men’s and women’s fragrance licensee for the Michael Kors brand.
Versace has been creating fragrances since the early 1980s, but it wasn’t until 2004 that the brand entered into a licensing agreement with Euroitalia, an Italian fragrance . Capri Holdings Limited (NYSE:CPRI), a global fashion luxury group, is pleased to announce that Versace has extended its license agreement with EuroItalia, the Italy-based global fragrance and cosmetics company, for another 15 years. Michael Kors will ink 15-year agreement to make EuroItalia the exclusive worldwide men’s and women’s fragrance licensee for the Michael Kors brand. Versace has been creating fragrances since the early 1980s, but it wasn’t until 2004 that the brand entered into a licensing agreement with Euroitalia, an Italian fragrance manufacturer. Under this agreement, Euroitalia became responsible for producing and distributing Versace fragrances worldwide.
Who Owns Versace Fragrance License?
The agreements are long-term deals, including Versace’s 15-year pact with Luxottica and Michael Kors’ 15-year agreement with EuroItalia for fragrances. The strategy for these licensing agreements moving forward will likely be decided in 2024 when the proposed acquisition is expected to close. Licensed fragrances from Gucci and Burberry (Coty is licensee for both) to Juicy Couture (Revlon) and German leather goods luxury brand MCM (Inter Parfums) have gained favor with consumers. Capri Holdings announced on Thursday that Versace has extended its license agreement with EuroItalia, the Italy-based global fragrance and cosmetics company, for another 15 years, as well as entered into a new agreement with Michael Kors.
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The Essence of Licensing: At its core, licensing in the perfume industry involves a legal agreement where the brand owner (licensor) permits another party (licensee) to use the brand's name, image, and reputation to market a fragrance. Capri Holdings Limited , a global fashion luxury group, is pleased to announce that Versace has extended its license agreement with EuroItalia, the Italy-based global fragrance and cosmetics company,. -- Capri Holdings said Thursday it extended a license agreement for its Versace brand with Italian fragrance and cosmetics maker EuroItalia for 15 years. Capri also entered a new 15-year licensing. Capri Holdings NYSE:CPRI said Thursday it extended a license agreement for its Versace brand with Italian fragrance and cosmetics maker EuroItalia for 15 years. Capri also entered a new 15-year licensing deal with EuroItalia makng it the exclusive worldwide men's and women's fragrance licensee for.
Versace, Michael Kors extends and expand licensing partnership
Capri Holdings Limited (NYSE:CPRI), a global fashion luxury group, is pleased to announce that Versace has extended its license agreement with EuroItalia, the Italy-based global fragrance and cosmetics company, for another 15 years. Michael Kors will ink 15-year agreement to make EuroItalia the exclusive worldwide men’s and women’s fragrance licensee for the Michael Kors brand. Versace has been creating fragrances since the early 1980s, but it wasn’t until 2004 that the brand entered into a licensing agreement with Euroitalia, an Italian fragrance manufacturer. Under this agreement, Euroitalia became responsible for producing and distributing Versace fragrances worldwide.
The agreements are long-term deals, including Versace’s 15-year pact with Luxottica and Michael Kors’ 15-year agreement with EuroItalia for fragrances. The strategy for these licensing agreements moving forward will likely be decided in 2024 when the proposed acquisition is expected to close. Licensed fragrances from Gucci and Burberry (Coty is licensee for both) to Juicy Couture (Revlon) and German leather goods luxury brand MCM (Inter Parfums) have gained favor with consumers.
Capri Holdings announced on Thursday that Versace has extended its license agreement with EuroItalia, the Italy-based global fragrance and cosmetics company, for another 15 years, as well as entered into a new agreement with Michael Kors. The Essence of Licensing: At its core, licensing in the perfume industry involves a legal agreement where the brand owner (licensor) permits another party (licensee) to use the brand's name, image, and reputation to market a fragrance.
Capri Holdings Limited , a global fashion luxury group, is pleased to announce that Versace has extended its license agreement with EuroItalia, the Italy-based global fragrance and cosmetics company,.
-- Capri Holdings said Thursday it extended a license agreement for its Versace brand with Italian fragrance and cosmetics maker EuroItalia for 15 years. Capri also entered a new 15-year licensing.
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Capri Holdings’ Brands Extend and Expand Licensing
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versace perfumes licensing agreements|Who Owns Versace Fragrance License?